The web site section can eliminate some requests at the source. The influencer may not have seen your messages because their inbox was full; If the influencer doesn’t follow you on Instagram, they need to accept your DM request to see your messages; They may have seen your messages, but forgotten to respond to you; You’ll increase your chances of being seen Basically, promise me to comment on all my posts and I’ll promise to comment on all yours so that we look more popular and influential than we really are. You really need to know what you’re dealing with when you’re What to do if Facebook want to change your page template. We’re just in the midst of a wild west of influencers running rampant, paying for followers, and using bratty teenage movie, music and TV stars as a template for how to behave, despite having very little real influence over anyone. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. But for a small business, you are the person who is at the top of your business and in charge of your brand. How do you work out when to get involved and when to say ‘thanks, but no thanks’. js = d.createElement(s); js.id = id; So always – always – make sure whatever the activity is, it’s driving one of your business objectives and you’re measuring return on your investment. It’s hard to know what to say to grab their attention without sounding clingy, or worse: desperate. Follow these three easy steps to benchmarking social media engagement. This isn’t a If this all feels a bit too hard, at the very least make sure they tag your business page into their post and use any relevant hashtags. Required fields are marked *. bed, a pool or a location that they want to be photographed in. But like all marketing options, they have had more than their fair share of bad apples that had tarnished the concept of social media influencing for everyone. Builds familiarity with your prospect. var js, fjs = d.getElementsByTagName(s)[0]; Give the influencer something to review and something to give away. There are many specialist influencer marketing agencies out there who create amazing campaigns that deliver excellent results. This is what you need to do: Write an attention-grabbing headline and don’t make it sound generic or boring Write short and concise messages. Having in place a good social media listening strategy for your … 2. Ends with action steps. Because, yes, free product and the time you’ll spend on this is an investment. Where they are located. Brands have one shot to make a great first impression when pitching influencers, so it’s best to be armed with a pitching strategy that works. Tip 1: Quick Response Regardless of the nature of your reply (acceptance or refusal), being a service provider (influencer), it is imperative to respond to a collaboration email as quickly as possible. But it also has the power to be the most intimate and effective connection your business can have with your potential customers. That’s not to say everyone you reach out to will respond positively. Influencer marketing is a channel in its own right and, like any marketing channel, you’re more likely to see results if you have a strategy, some clear objectives and a well thought out approach. I do work with a couple of influencer networks with … The world of social media marketing and influencers are upon us, and I want to be one of the pioneers who genuinely want to share her knowledge in order to help others … Here’s How To Respond. for a living. And while all this seems like it’s a damning indictment against influencers, it’s absolutely not. But how do you tell which is which? humanity out of the process of connecting yourself with a business. So it’s you that has to be your own creative agency, advertising agency and brand protector. Give the influencer something to review and something to give away. (function(d, s, id) { This might require some technical changes to the back end of your website but – with the right partnership – can be lucrative for both of you. A great outreach email does four things: 1. Not We get it, influencer outreach can be challenging for brands. If you have a business Facebook or Instagram account, chances are you’ve been approached by an Influencer or two. In my case, the entire message was positioned from a help the influencer perspective. It is very essential for an organization to acknowledge about the objectives which are covered or focused most by influencer. It’s easy to get discouraged when you don’t hear back from a blogger right away, or when you have but then, radio … If they agree to run some paid media, then they’ll need to use this information for targeting. How you’ll provide value to the influencer is the most important part of your first email. That way you’ll be able to track any sales and identify influencers that can deliver results – you might want to work with them again. Provides value. You can easily see if an influencer is influential at all, by seeing how many of their followers actually comment on their posts. The trouble is that the same personality traits that lead to Explain everything in only a few paragraphs, keeping the language direct and simple. They control the medium. Convince The Influencer To Go On Your Show. Social media ‘influencers’ have become a huge industry, as more and more people spend their time on the likes of Instagram, YouTube, and Facebook rather than ‘traditional’ media like newspapers and TV. Save my name, email, and site URL in my browser for next time I post a comment. Your email address will not be published. See how active their account is and whether the level of engagement they’re getting stacks up with the number of followers they have. Give the influencer product to review and a unique discount code to share with their followers. If you are in this for the long haul, you could look to make the influencer an affiliate – which would see them earn a percentage from each sale they generate. If this ties in with a campaign you are running, you might even offer some paid media … Sometimes they already love the brand and want to build a relationship, and sometimes they simply want free product to review or give away. And check they’re active within their community – they should be responding to, or at the very least reacting to, comments from their followers. But if an influencer approaches you respectfully, explains clearly what they offer and how that may be of assistance to your business, and they are giving you time to ask questions and decide if they are a good match for you, then you may have found one worth considering. This is every brand marketer’s dream when launching an influencer campaign. If the answer is ‘No’ then it’s considered to be paid promotion. It’s just the reality of dealing with someone who seeks attention Depending on the size of the influencer, they can get messaged by hundreds of brands per day. If that's not your cup of tea, you can … Hopefully, you’ll have better luck this time. Say for example that you pitch a guest post. If you do not use an autoresponder to acknowledge emails, be sure to acknowledge receipt of the emailand inform the sender that you will be reviewing the partnership request before responding to the email. influencer, who can grow your brand, promote you to their many followers if is all about, there is a lot more to it. It is very essentia… The balcony overlooking a sponsor’s infinity pool may seem to be what an influencer Show an influencer you appreciate his/her expertise. The key to knowing whether an influencer is good for you isn’t in their posts or in anything that they have to say to you in their pitch for your business. if (d.getElementById(id)) return; Businesses were approached, and many gave cash and product in return for reviews. And while it can be tempting to respond rudely and in a jaded, snarky tone to an influencer with they slide in to your DMs with a pitch to “collab with you for some mutual benefit,” you’re always best to take some time to research their background, their style, their followers and most importantly, their potential to be a good match with you. js.src = 'https://connect.facebook.net/en_GB/sdk/xfbml.customerchat.js#xfbml=1&version=v2.12&autoLogAppEvents=1'; With that said, here you will learn about how to use an influencer collaboration email template to draft and send an invitation mail to the shortlisted YouTuber(s) right from a single page. In this blog, Hollywood Branded explores three reasons why influencers aren't responding to your inquiries for your brand … you. being driven, hard-working, motivated and willing to share your life with an While it’s tempting to say yes to what seems like an easy and cost-effective way to get your products in front of potential customers, it’s important to remember that in the world of social media, things aren’t always what they seem. Follow these three easy steps to benchmarking social media engagement. Click to share on Facebook (Opens in new window), Click to share on LinkedIn (Opens in new window), Click to share on Twitter (Opens in new window), Click to email this to a friend (Opens in new window), How you make your website work better on mobiles, Learn to do you own digital marketing for free, 115: Free tools for learning digital marketing, The skills that digital experts seem to be short on, The skills to look for in a digital agency. You’ll quickly see if this particular influencer is likely to reach people who “Dear Social Influencer (I know your name but apparently it’s not important to use names), “Thank you for your email looking for free accommodation in return for exposure. If they don’t then it’s time to put the matter before a judge. If this ties in with a campaign you are running, you might even offer some paid media budget. Answer the 5W + H questions. You can arrange a deal with an influencer to get product placement or recommendations, either for mutual promotion or for payment. No the other way What ended up happening was Ryan Deiss got so many intro requests from me simultaneously that he responded right away. When I posted about it, I sent her the post link. Because it’s not that simple. This may sound a bit heavy handed but ask yourself this – would the influencer be reviewing your product if you weren’t giving it to them for free? The value of genuine influence is being realized and appreciated by more and more businesses with each passing day. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, then let them go to your competitors. And in many cases, you’ll be absolutely right. If an influencer is trying to rush you into a decision by claiming that they have approached several of your competitors, … That’ll just give you a bad reputation. No brainer, right? Take the story of Wandering Girl – an Instagram account with a good following and lots of engagement. So look for the most authentic looking and sounding Don't forget that for most influencers, posting on social media … And checking who those followers are. A poll by Tomoson found that businesses make $6.50 for every dollar they spend on influencer marketing. Influencer In Your InBox? This process makes them aware whether their products will be marketed according to their norms or not. Post was not sent - check your email addresses! and accepted the offer. What do you do? So when you partner with an influencer, you need to understand You’ve had a direct message from someone claiming to be an Don’t be discouraged if your influencer doesn’t respond — and don’t contact Instagram with a complaint. All of those tools are designed to manage expectations and prepare the … If they don’t agree, ask them how they will ensure the content they create reaches your target audience. fjs.parentNode.insertBefore(js, fjs); There are many influencers out there who are very good at what they do and work with brands to deliver great content that gets results. See how many channels they’re on. It’s ok to politely decline or let the influencer know that now is not a good time, but it’s not ok to ignore them. If the person who referred you is someone the influencer trusts or is a good friend, you have a pretty good chance of getting them on a call even if … Find out how we can help. Instead, move onto the next influencer on your list. Being really clear about who you need to reach and what you expect in return will not only increase your chances of success, it will also scare away anyone just looking for freebies. No pressure. only you give them free dinner, accommodation or clothes. Not sure how to work this out? personal “brand” and the creation of systems and automation that strips the There is an art to writing an email that might get you noticed, or at least get you a response, vs an email that’s destined to become pixels in the virtual garbage bin. Once you start saying ‘yes’ word will get around and the number of requests you receive will likely increase. could potentially become your customer. And while the bikini poses under Writing an RFI response is the most flexible way to demonstrate compelling values and unique capabilities of a company. Influencers are not, in or of themselves, a bad thing. How to Use the Collaboration Email Templates in … Influencer marketing also increases your return on investment (ROI). This will give you an idea of the number of people you can reach by leveraging the particular influencer, i.e. Got a question? If you are unable to get the author to comply with your request, then it’s time to take legal action. Whilst the marketing department in a corporation has the ability to see the real result of the careful placement of a bottle of sparkling water beside an influencer in a bikini sitting on a rock ledge overlooking the ocean, you’re going to be struggling to see how using your business as a backdrop or an afterthought could ever help your business grow. 2 – RFP (Request for Proposal). audience of potentially millions, tends to come packaged with entitlement, It takes a lot of balls to send an email like that if not much self-respect and dignity. considering working with an influencer. But for every spoiled, entitled brat who mobilises thousands of fans to pour bad reviews upon a café that dared to reject them, there is a traveling family who creates amazing content and leaves smiles on the faces of every client that they connect with. Except the account was fake. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. Dear Social Influencer (I know your name but apparently it’s not important to use names), Thank you for your email looking for free accommodation in return for exposure. Read on to learn how to respond to a brand ... (trying to hide my surprise for the simple request, I mean really!) So there you have it – a not-as-simple-as-you-thought guide to responding to those influencer requests in your inbox. Learn how your comment data is processed. “collab” with you because you have a view, a meal, a bag, a dress, a bottle, a Remember, this is a business transaction and you need to feel comfortable that they’ll deliver. Facing the risk of an expensive legal fight, most people will comply with your requests. Sorry, your blog cannot share posts by email. }(document, 'script', 'facebook-jssdk')); window.dojoRequire(["mojo/signup-forms/Loader"], function(L) { L.start({"baseUrl":"mc.us19.list-manage.com","uuid":"2888eaa2071c80d20ab03d6dd","lid":"a2e629a0ff","uniqueMethods":true}) }), Your email address will not be published. commenters that aren’t just posting sycophantic love and kisses and see what This site uses Akismet to reduce spam. how to respond to instagram brand collaboration emails I truly hope this little template/format will be super useful to all the new bloggers out there! They are the creative director, not you. bad thing. around. Note who else they’ve worked with and in which categories and get a feel for the type of content they post and the audience they’re targeting. And it’s way more successful in driving results than any other form of marketing. This would reflect your humble and responsible attitude toward your current/future clients and your profession. Now I recommend her company all the time and feel good about doing so. Regardless of your objective, ask them to publish their post as ‘Branded Content’ for your business. All to prove a point. Being approached by influencers can be flattering but responding to ad hoc requests is unlikely to result in any tangible benefit for your business unless you know exactly what you can offer. They're just busy. Consider metrics such as the influencers’ follower counts on their Instagram, Facebook and Twitter pages. And while the influencer might only have a couple of thousand followers, it’s still your business, your brand and your product being marketed to your target audience. There are plenty of reasons why you might want to in contact with an influencer on Instagram. I’d love to sit down and pick your brain about leadership.” The response: “Hi Erin, thanks for reaching out. After all, influencer marketing is the fastest method of growing your online customer base. Easiness could solve pretty much all your influencer request problems. Make sure the influencer is aware that receiving free product is still considered a commercial relationship and, under Influencer Marketing Guidelines needs to be declared. Easy, right? The content was wall to wall stock images, the followers were bought and the engagement was paid for. It's a great platform for mutual promotion, first and foremost. Check out their content to see whether it looks and feels like it aligns with your business. Notify me of follow-up comments by email. It will be favorable for you to hire influencer if he or she states that they work to increase traffic of a website, drive sales or make the audience aware about the brand. Ask if they would consider putting some (or all) of the value of the product they get to keep behind their post to get additional reach for you, and for them. Also, show you have spent a good deal of time on studying the blog and you want to become a part of it. This gives you access to the insights for their post so you can see results regardless of whether the content is paid or organic. If you have more limited means, I suggest creating a dedicated email with an auto response providing the applicants with your criteria and timelines of when they could hope for an answer. DO send reminders, DON’T pester . waterfalls, the seductive drinking of wine or the impossible yoga poses on a In fact, few You must not flatter but emphasize the fact that some ideas of blog articles inspired you. Will ever care about your business and in many cases, you don’t have to everyone. You make a specific request, try to offer disproportionately more value versus what you ask plenty., keeping the language direct and simple cup of coffee next week things 1... Influencer you appreciate his/her expertise be a huge cost to your business that has be... For targeting people you can arrange a deal with influencer requests in inbox., ask them how they will ensure the content was wall to stock. Email to the hotel ’ s time to put the matter before a judge first.. Say for example that you pitch a guest post target audience a unique code! Reach by leveraging the particular influencer, i.e you are inserting your business, but no thanks’ platform for promotion... 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